The Five Factors

The Five Factors approach is our proprietary framework designed specifically for transforming and sustainably growing medical societies, professional associations, and owner-operated businesses. It serves as the foundational methodology for our work at MAMCO, guiding our fractional management and consulting services to deliver measurable results in revenue, membership, engagement, and – most importantly – your long-term viability.

What are the Five Factors

Empathetic & Educational Marketing

Focuses on deeply understanding members' (and potential members') real needs, challenges, and aspirations through empathetic listening, then delivering value-driven marketing that educates, builds trust, and positions the organization as an indispensable resource—moving beyond traditional "salesy" approaches.

No-friction Sales

Streamlines every step of membership acquisition, program enrollment, and service delivery to eliminate barriers, reduce drop-off, and make joining or participating effortless. This includes optimized onboarding, simple payment options, clear communication, and intuitive digital experiences that quickly convert interest into commitment.

Sound Cash Management

Emphasizes disciplined financial practices: building robust operating reserves – ideally twelve, accurate forecasting, proactive budgeting, timely collections, and waste elimination. This is how we’ve transformed debt-burdened groups into groups with a year’s worth of reserves and double-digit net margins.

Diversified Revenue Streams

Reduces over-reliance on dues by strategically developing multiple income sources—such as sponsorships, partnerships, educational programs, certifications, and other nondues services. This has driven nearly 300% revenue growth for clients while staying true to the organization's mission.

Industry Thought Leadership

Positions the organization and its leaders as recognized authorities in the field through strategic content creation, speaking engagements, research, policy influence, media presence, and innovative programming. This elevates visibility, attracts new members, strengthens partnerships, and enhances credibility, creating a virtuous cycle of influence and growth.

These five factors are applied holistically and customized to each client's unique needs, creating improvements that have led to dramatic turnarounds, sustained profitability, and renewed member enthusiasm.